Telepresence and Interactivity in Mobile Learning System: Its Relation with Open Innovation

Mobile learning applications enable people to spend fragmented time improve their knowledge and competitiveness. Enterprises aim design innovative create a new mode for the public, open innovation strategies may help companies achieve goals. In current study, English application “LAIX” was investigated, an online survey used obtain data from 289 university students in Guangzhou. This study combines technology acceptance model (TAM) with flow theory (FT), investigating psychological experience factors system characteristics that influence users’ behavior intentions. The exploration of perceptual variables will promote establishment mobile applications. establish theoretical framework more deeply explore intentions Structural equation modeling (SEM) measure relationship between determine fit. research reveals telepresence is most important variable impacts user use addition, mediating effect tested. Telepresence interactivity indirectly behavioral intention through “flow”. Users appear be concerned experience, which shows highest correlation application. assist innovate customers’ instance, by integrating virtual reality (VR) into level market popularity.